Baijiu

One of the oldest distilled spirits in the world

Baijiu (pronounced bye-joe) is not just a drink—it’s an experience. As the world’s most consumed spirit, this Chinese liquor has a rich history and a distinctive flavour that sets it apart from other spirits like whisky or vodka. If you’ve never heard of baijiu before, it’s time to explore one of the world’s most fascinating and ancient spirits.