Privacy policy

Data Protection and Privacy Policy

Hedonism Wines seeks to protect the privacy of your personal data. This policy explains how we collect and use personal data and how you can request its deletion from our records.

1. Use of personal information

Hedonism Wines collects and uses personal information to administer, support and review the services we offer, and to obtain feedback on those services.

2. Marketing

If you prefer not to receive direct marketing from us, such as email newsletters, please contact drink@hedonism.co.uk. We will remove the relevant details from our marketing systems and will not contact you for marketing purposes unless you ask us to do so.

3. Collecting of personal information

Hedonism Wines collects personal information directly from clients. We retain information supplied by clients for a reasonable period to facilitate, administer and support the services we offer.

4. The personal information we collect

In addition to personal data provided directly to Hedonism Wines in person, by telephone or by email, we may collect data from users who place orders through or browse the website. This may include logs, details of networks, data and systems accessed, the senders and recipients of messages sent through our services, the time and location of access, session duration, clickstream data and similar usage or system data. This data may be linked to companies or named individuals. You may browse the website without creating an account; however, certain technical and usage data may still be collected as described above.

Upon request, we provide site visitors with access to the personal information we hold about them, but not information about other users unless required by law. This may include contact information such as their name, delivery address, telephone number and email address. To request access, please email or write to us using the details in section 11.

We also collect the email addresses of people who communicate with us by email and aggregate information about the pages users access or visit. We may also collect information volunteered by users, such as survey responses or website registration details. We use this information primarily for internal review, to improve the content of www.hedonism.co.uk and our services, and to notify users about service updates. We do not share this information with third parties for their own commercial purposes. If you prefer not to receive email correspondence from Hedonism Wines, please email drink@hedonism.co.uk.

All our emails provide clear instructions on how to unsubscribe. If you have difficulty opting out, please email drink@hedonism.co.uk.

In connection with the operation of our website and online store, we may collect, receive, use and share personal data as necessary to provide our services and operate the website. Personal data may be processed by our e-commerce platform provider, payment service providers, customer-account and customer-support tools, delivery partners, email-marketing platforms, analytics and advertising providers, and other service providers that assist with website operation, order fulfilment, customer communications, website performance analysis, advertising, fraud prevention and compliance checks. These providers may include, where applicable, Shopify, payment providers, Klaviyo or other email-marketing platforms, Google Analytics (GA4), Google Ads, Meta and similar analytics or advertising providers, as well as any age-verification provider or other compliance service introduced from time to time. We share personal data only where necessary for the operation of our business, the performance of our contract with you, compliance with legal obligations or as otherwise permitted by applicable data-protection laws.

5. Methods of storage and duration of storage

Hedonism Wines may store your information in its databases, including its client or supplier databases, for reference. We retain information for a reasonable period to answer enquiries, resolve problems, improve or provide new services, and comply with legal data-retention requirements. We may therefore retain information after an individual stops using or interacting with Hedonism Wines' services. Unless the law, an authority or a regulatory body requires a longer retention period, we retain data generated by website users only for as long as reasonably necessary.

6. Third parties

Hedonism Wines shares personal data with third parties only where necessary to operate the website, provide services, fulfil orders, process payments, arrange deliveries, communicate with customers, undertake permitted marketing activities, conduct analytics, support compliance checks, comply with legal obligations, where you specifically consent, or as otherwise permitted by law. Data needed to provide services, such as a recipient's name, delivery address and telephone number, will be securely transferred to the relevant third party where necessary. We provide data only to companies that process personal data in accordance with applicable data-handling, protection and storage requirements. Details of the recipients to whom your data has been disclosed and the purposes of disclosure are available on request.

We do not sell or disclose our client list to third parties for their own marketing purposes.

7. Email alerts, correspondence and newsletters

Hedonism Wines may send email alerts and other email correspondence to clients who have placed orders in store, by telephone, by email or through the website. Emails will be sent to addresses supplied directly to Hedonism Wines by clients. We may also occasionally send newsletters advertising in-store tastings, new products and other updates. You can stop receiving email alerts or newsletters at any time by following the instructions in the relevant communication or by emailing drink@hedonism.co.uk.

8. Monitoring of email correspondence

We may monitor emails sent to individuals within Hedonism Wines for security purposes, crime detection or to ensure prompt service during a staff member's absence. We may reject, delay or remove emails whose content or attachments could disrupt Hedonism Wines' systems or pose a security risk, such as by containing a virus.

9. Cookie Policy

We use cookies and similar technologies to help operate, improve and secure the website and to enhance your browsing experience. Cookies are small text files placed on your device when you visit a website. We use strictly necessary cookies to enable the operation of the website, functional cookies to remember your preferences, analytics cookies to help us understand how visitors use the website, and, where you have given your consent, marketing and advertising cookies to help us measure and improve the effectiveness of our marketing. Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device.

When you first visit our website, a cookie banner or similar consent tool will allow you to accept all cookies, reject non-essential cookies or manage your preferences. You may update your preferences at any time through the cookie settings on our website. You can also control cookies through your browser settings, although blocking strictly necessary cookies may affect website functionality.

Third-party Cookies

In some cases, we also use cookies provided by trusted third parties. The following section describes the third-party cookies that you may encounter through this website.

This site uses Google Analytics, one of the most widely used and trusted analytics solutions on the web, to help us understand how visitors use the site and how we can improve their experience. These cookies may track information such as how long you spend on the site and which pages you visit, helping us to continue producing engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

10. Security

We take the security of electronic and physical records very seriously and implement reasonable measures, including access controls, password protection, encryption, alarms, backups, environmental safeguards and secure transmission and communication standards, to protect data against loss, alteration or misuse.

We do not store or have access to full payment card details. Payments are processed securely by our payment service providers.

11. Questions and queries

If you have any questions about Hedonism Wines' Privacy Policy or how we use personal data in connection with a particular service, please write to Hedonism Drinks Ltd, Connaught House, 1-3 Mount Street, London W1K 3NB. Alternatively, use our contact form or call +44 (0)20 7290 7871.