Hedonism meets... Peter Gago
Peter Gago joined Penfold's in the late 1980s and succeeded John Duval as chief winemaker in 2002. Since then he has combined a respect for the vast heritage of the Penfold's as one of Australia's oldest wineries with an innovative bent that has seen a number of exciting new wines released.
From single vintage varietal wines to multi-region blends and beyond, Penfold's not only produce an array of affordable, every day wines, but are also custodians of some of the world's greatest, most sought after bottlings.
Over 150 Different Gins
The world of gin has exploded in the last ten years. Hundreds of distilleries have sprung up around the globe producing local variants of this quintessentially English tipple. Here at Hedonism, we stock gins from over 20 different countries, from Japan to the USA, from Norway to South Africa.
Click the link below to view our gin selection and order your favoured brand in time for the warm summer weather.
Click and Collect
Beat the queue with our in-store collection service. Place an order over the phone with a member of the team, via email or via our website and arrange to come and collect it from our Mayfair store.
Orders for collection are sometimes available to collect the same working day or else the following working day - please speak to a member of the team for more details. Collection is contactless and available Monday - Saturday 11:00 - 20:00 and Sunday 12:00 - 18:00.
50th Birthday and Anniversary Gifts
Special occasions call for special bottles. Here at Hedonism we have dozens of vintage bottlings from anniversary years so you can celebrate in style.
Whether it's a wedding anniversary or a birthday, simple enter the vintage in the search bar to view our range and remember to add gift wrapping and a message when you checkout.
Wines Under £30
Here at Hedonism, we have a broad selection of over 300 wines at under £30 - from Bordeaux to Burgundy, from Mendoza to Marlborough and beyond, these wines represent superb value and a great chance to explore new wineries, regions and styles.
Those purchasing 6 bottles or more also enjoy free UK shipping.
The Macallan is truly one of the world's most desirable single malts. Long ageing in ex-Sherry casks and the superb quality of the spirit have combined to make The Macallan a favourite with both drinkers and collectors alike with rare bottlings often being some of the sought-after in the world of whisky.
Click to browse our selection of rarities, independent bottlings and limited editions from Craigellachie's most famous distillery.
Red Burgundy 2015
Heralded as one of the greatest vintages of the last 20 years, Decanter Magazine described the harvest as "extraordinary" and the reds "truly great" while Jancis Robinson hailed them as "seriously impressive". At the higher levels, Premier Cru and Grand Cru, this is certainly a vintage for laying down and enjoying in 5-10 years, but the Village wines are offering great pleasure even at this early stage.
Now is a great time to fill the cellar before these wines become as desirable as the 2002s, 2005s and 2009s.
Mezcal - Mexico's Hidden Spirit
Often over-shadowed by it's more famous sibling Tequila, Mezcal is truly one of the world's great spirits. Produced in minuscule quantities in the tiny pueblos of Oaxaca and beyond, the complexity of Mezcal and its depth of flavour have led many to compare these unique distillations to the peated malts of Islay.
Here at Hedonism, we have nearly 50 different artisan Mezcals from some of the country's finest fábricas including Pensador, Alipus, Del Maguey, Bozal, Tosba and Koch.
The Fine Wines of California
Ever since Steven Spurrier's famous Judgement of Paris in the 1970s, the wine world has held the fine wines of California in the same regard as the very best examples from Bordeaux and Burgundy. Names like Screaming Eagle, Marcassin, Shafer Vineyards, Abreu and Harlan take pride of place on the wine lists of some of the greatest restaurants and in the cellars of connoisseurs worldwide.
Here at Hedonism we have over 1,000 different wines from California including rare vintages back to the 1970s and cult wines unavailable anywhere else.
American Bourbon, Whiskey and Rye
From Buffalo Trace's annual Antique Collection to Blanton's highly sought after single barrel bottlings, the American whiskey renaissance is in full swing! We have over 250 to choose from at Hedonism Wines including vintage bottlings back to the 1950s and long-discontinued limited editions.
Dive in and pick out a bottle to enjoy - whether your preference is for a rich, smooth Kentucky Bourbon or a spicy, complex rye we have something for everyone.
Fine Wine and Spirits Boutique
Hedonism is a fine wine & spirits boutique which has already become the most talked about wine project of recent times. Established in August 2012 & located in the heart of London’s Mayfair, Hedonism is a fine wine & spirits boutique which has already become the most talked about wine project of recent times.
The UK’s best buyers have sourced around 6,500 wines & 3,000 spirits, taking the crème de la crème from each region of the world whilst carefully checking the provenance of every bottle.