Privacy Policy

Data Protection and Privacy Policy

Hedonism Wines will seek to protect the privacy of your personal data. Please see below for a breakdown of how we gather and use data along with guidance on how to undertake a request for deletion from our records.

1. Use of personal information

Hedonism Wines collects and uses personal information to administer, support, assist in the review of and obtain feedback on the services we offer.

2. Marketing

If you would prefer for us not to contact you by way of direct marketing (email newsletter for example), please contact [email protected] and we will ensure the relevant details are removed from our system and you are not contacted unless you request to be.

3. Collecting of personal information

Personal information is collected by Hedonism Wines directly from clients. Clients who supply their details to Hedonism Wines will have them held for a reasonable length of time in order to facilitate, administer and support the services we offer.

4. The personal information we collect

Along with the data given directly to Hedonism Wines from clients in person, over the phone or via email, we will also collect data of users placing orders via the website or browsing the website. This data could include logs, details of networks, data and systems accessed, details of the sender and recipients of messages sent over our services, times and location of log on or access, duration of sessions, clickstream and similar usage or system data. This data may sometimes be traceable to/related to not just companies but also named individuals. Please feel free the browse the Hedonism Wines website anonymously should you have any concerns about data retention.

Upon request we provide site visitors with access to all information including proprietary information that we maintain about them (but not other users unless required to do so by law) including contact information (e.g. name, delivery address, phone number, email address). Users can access this information by emailing or writing to us, please see point 10 for our postal address.

We also collect the email addresses of those who communicate with us via email and aggregate information on what pages users access or visit. Information volunteered by the user such as survey information and / or site registrations is also collected. The information we collect is used primarily for internal review and to improve the content of and services. It is also used to notify users about updates to our services. This information is not shared with any third parties for commercial purposes and if you would prefer not to receive email correspondence from Hedonism Wines, please email [email protected].

If you do receive unwanted email from us all our correspondence offers clear instructions on how to unsubscribe, but please email [email protected] if you are struggling to opt out.

5. Methods of storage and duration of storage

Hedonism Wines may store your information in its databases, such as its client database or supplier database, for reference. The information may be retained and used by Hedonism Wines for a reasonable period, reflecting our need to answer queries or resolve problems, provide improved and new services and any data retention requirements of the law. This means we may retain information after an individual ceases to use Hedonism Wines services or after the individual has ceased to interact with Hedonism Wines. Except where the law, authorities or regulatory bodies require us to retain it for longer, we retain data generated by users visiting the website for a reasonable period after it was generated.

6. Third parties

Hedonism Wines will only share data with third parties where you specifically agree. Data required for the fulfilment of services such as deliveries (name of consignee, delivery address, telephone etc) will be securely transferred to the relevant third party where necessary. We will only provide your data to companies who operates in line with the legal requirements regarding data handling, protection and storage. Details of who your data has been passed to and for what purpose is available on request.

Hedonism Wines' client list is not shared with any third parties.

7. Email alerts, correspondence and newsletters 

Hedonism Wines will occasionally send email alerts and email correspondence to clients who have placed orders in-store, over the phone, via email or via the website. Emails will be sent to addresses supplied directly to the Hedonism Wines by clients. We may also infrequently send newsletters advertising in-store tastings, new products etc. You can at any time choose to stop receiving email alerts or newsletters by following the instructions on the alert, notification or e-newsletter or by emailing [email protected].

8. Monitoring of email correspondence

We may intercept emails sent to individuals within Hedonism Wines. This could be for reasons of security, the detection of crime or to ensure a prompt service is provided during staff member absence. We may reject, delay or remove content from emails which have a nature, content or attachments which may disrupt Hedonism Wines' systems or because they may pose security issues such as viruses.

9. Cookie Policy

For information on cookies and how they work, please see the Wikipedia article on HTTP Cookies -

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of the this site. Therefore it is recommended that you do not disable cookies.

Third Party Cookies

In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.   

For more information on Google Analytics cookies, see the official Google Analytics page.

10. Security 

Security relating to the handling and storage of electronic and physical records is taken very seriously at Hedonism Wines and we take reasonable measures (including access control, password protection, encryption, alarms, back-up, environment integrity and transmission/communication standard) to protect against the loss, alteration or misuse of this data.

We do not store, or have access to, client payment details.

11. Questions and queries

If you have any questions about Hedonism Wines privacy/data protection policy or the use of data in a particular service, you should write to Hedonism Wines, 5 White Horse Street, London, W1J 7LQ. Alternatively, please email [email protected] or call +44 (0) 207 290 7871.