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Hedonism a wine shop like no other Telegraph2

Hedonism: a wine shop like no other

Hedonism: the doctrine that moral value can be defined in terms of pleasure, says the Oxford English Dictionary. Also, sensual indulgence. The OED does not mention, of course it doesn’t, that Hedonism is also the name of a new wine shop in Mayfair, just down the road from Claridges and Vera Wang, which opened last month. I say wine shop. This is a wine shop like the Candy brothers are people who do up flats. Super-bling barely begins to describe it.

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