{"product_id":"macallan-archival-series-folio-one-damaged-box","title":"Macallan Archival Series Folio One (Damaged Box)","description":"The first release in a 24-part series celebrating and revisiting The Macallan’s original print, press and film advertising campaign, tracing the story of The Macallan from a remote farmstead on the River Spey to a whisky enjoyed around the world.\n\n\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\nThe first Macallan advertisement appeared in The Times on 27 March 1980, placed on the back page beside the crossword. The format was unusual: small-scale black and white ads, beautifully written in precise, witty prose. It marked the beginning of a long-running and highly successful campaign, masterminded by creative director David Holmes and copywriter Nick Salaman of the London agency Holmes Knight Ritchie. Running through to the early 1990s, the campaign played a key role in establishing The Macallan’s credentials as a brand.\n\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\nPlease note, the box for this whisky is dented - see images for an illustration.\u003c\/p\u003e","brand":"Macallan","offers":[{"title":"Duty Paid","offer_id":62428585460042,"sku":"HED72337","price":7500.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/7696\/2634\/files\/HED72337.jpg?v=1781915063","url":"https:\/\/hedonism.co.uk\/products\/macallan-archival-series-folio-one-damaged-box","provider":"Hedonism Wines","version":"1.0","type":"link"}