Hedonism Wines

Located in the heart of London’s Mayfair, Hedonism is a new fine wine and spirits boutique which has already become the most talked about wine project of recent times.

The hedonistic way of thinking originated in the early Greek philosophic schools where it was believed that pleasure was the only intrinsic good. However, we firmly 
believe that there are many things which one should enjoy in life and with the word “hedonism” frequently used in tasting notes wine is certainly one of them. What better name for a shop which stocks the finest and rarest wines and spirits?

The UK’s best buyers have sourced around 5,500 wines and 3,000 spirits, taking the crème de la crème from each region of the world whilst carefully checking the provenance of every bottle.

From classics including the Macallan 1938 Red Ribbon, Taylor's Scion 1855, a Courvoisier 1976 Baccarat Decanter and Domaine de la Romanee Conti La Tache 1999 to a vast collection of the outrageous and quirky Sine Qua Non, a complete vertical of Masseto, The Laird 2006 in a rather meagre 27 litre bottle and a Chartreuse Tarragona—we have something for every wine and spirits lover.


Each of our guests can expect to receive the very highest level of customer service from our dedicated wine specialists, many of whom are former sommeliers from top Michelin starred restaurants. With a passion for Hedonism project our extremely friendly and knowledgeable team understand how to make our guests feel welcome. They are always looking to be helpful and go the extra mile.

Furthermore, if (although highly unlikely) we do not have the bottle you are after, we will try our very hardest to source it for you.

Should you wish your wine to be delivered to you either in London, the UK or overseas we will get it to you as quickly and carefully as possible. With deliveries within one hour in central London, our wine specialists are also available to come to you should you need their advice and expertise. All local deliveries are made using our electric vans which help us stay green and keep the air clean.

Given that it might take some time to browse our entire collection, do not be afraid to bring your children with you as they can have fun in our kid’s area. With parking always being a problem we have spaces for Hedonism Wines’ guests.

Being a team of perfectionists, we wanted to create the leading wine shop in the world and, as such, we have made no compromises in terms of quality. Our space is fully temperature and humidity controlled with heat free lights in order to keep the wines in pristine condition. However, please do not worry—to keep warm you can wrap up in a nice throw and taste some exquisite fine wines from our Enomatic machines at our cosy tasting table.

We have spent the last two years working on every brick in our shop’s walls, the best people for our team and every bottle for our collection with one goal in mind—to create the best and the most luxurious shopping experience for our customers and now we would like to welcome you to this truly unique place.